W1° is a group of female benefactors of the EAI(East Asia Institute) established in January, 2013, with the shared vision of improving the world’s happiness index by 1°. Their philosophy is based on the idea that by starting with something small, we can make a big difference.

On April 20, 2015, W1° organized a Charity Sale at the Grand Inter-Continental Hotel as a fundraising event. Proceeds from this event will be used to fund the EAI scholarship program, which cultivates and develops the young talent that will eventually lead the future of Korea.